{"id":3461,"date":"2022-11-01T11:45:39","date_gmt":"2022-11-01T14:45:39","guid":{"rendered":"https:\/\/www.institutoqualibest.com\/blog\/?p=3461"},"modified":"2026-05-15T11:25:53","modified_gmt":"2026-05-15T14:25:53","slug":"internautas-brasileiros-ainda-nao-pensam-na-copa-do-mundo","status":"publish","type":"post","link":"https:\/\/www.institutoqualibest.com\/blog\/internautas-brasileiros-ainda-nao-pensam-na-copa-do-mundo\/","title":{"rendered":"76% dos internautas brasileiros ainda n\u00e3o pensam na Copa do Mundo e \u201celei\u00e7\u00f5es\u201d \u00e9 o principal tema nas conversas"},"content":{"rendered":"<p>Estamos h\u00e1 poucos dias do in\u00edcio da <mark>Copa do Mundo<\/mark> de Futebol, que acontecer\u00e1 em novembro, no Catar. Um dos maiores e mais assistidos eventos esportivos ainda n\u00e3o est\u00e1 no radar de boa parte da popula\u00e7\u00e3o. De acordo\u00a0com um levantamento do Instituto QualiBest, pioneiro em pesquisas online do pa\u00eds, apenas 24% dos entrevistados pensam, atualmente, na\u00a0<mark><strong>Copa do Mundo<\/strong><\/mark>.<\/p>\n<p>O levantamento foi feito entre os dias 13 e 18 de outubro, com 540 pessoas, sendo mulheres e homens acima de 16 anos. Com tema Nostalgia, a pesquisa visa\u00a0entender o que os brasileiros est\u00e3o pensando e faltando h\u00e1 um m\u00eas para\u00a0o in\u00edcio da Copa.<\/p>\n<p>Questionados sobre quais s\u00e3o os quatro principais temas que estavam na cabe\u00e7a, nas discuss\u00f5es e conversas com amigos e parentes, pol\u00edtica\/elei\u00e7\u00f5es foi o assunto mais mencionado, com 57% das men\u00e7\u00f5es, seguido por \u201cD\u00edvidas\u201d \u00a0com 35%, <em>\u201cSa\u00fade\u201d<\/em> (34%) e \u201cMercado de trabalho\u201d (32%). O tema \u201c<mark>Copa do mundo<\/mark>\u201d ficou em 8\u00ba lugar, com 24% das cita\u00e7\u00f5es, logo atr\u00e1s de \u201cEduca\u00e7\u00e3o\u201d (29%) \u201c<em>Corrup\u00e7\u00e3o<\/em>\u201d e <em>\u201cPandemia\/Covid 19<\/em>\u201d, com 26% cada.<\/p>\n<p>As classes sociais CDE s\u00e3o as que menos pensam na Copa, mas tamb\u00e9m s\u00e3o as que mais est\u00e3o preocupadas com \u201c<em>D\u00edvidas<\/em>\u201d (42%) e com o \u201c<em>Mercado de trabalho\u201d<\/em> (39%).<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CkbZZ_RMu0_\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CkbZZ_RMu0_\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Instituto QualiBest (@qualibest)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>Futebol paix\u00e3o nacional<\/strong><\/h2>\n<p>O Futebol continua sendo uma paix\u00e3o nacional, 35% dos internautas pesquisados afirmaram que gostam muito da modalidade e este n\u00famero \u00e9 ainda maior considerando apenas a classe B, na qual 43% disseram ser apaixonados pelo esporte.<\/p>\n<p>Ao serem indagados sobre quais os eventos esportivos mundiais, nacionais ou internacionais que costumam acompanhar, 59% responderam jogos de futebol nacional, seguido pelas Ol\u00edmpiadas, com 52% e, 41% dos entrevistados afirmaram acompanhar campeonatos de futebol internacionais.<\/p>\n<p>Por outro lado, 19% afirmam que n\u00e3o acompanham nenhum tipo de Campeonato. O desinteresse \u00e9 ainda maior entre as mulheres, com 26%. As classes sociais CDE tamb\u00e9m representam 26% daqueles que n\u00e3o se interessam. Entre as regi\u00f5es com menor interesse pelos campeonatos est\u00e1 a regi\u00e3o Norte, com 32% das respostas negativas.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CkizFvaOy7h\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CkizFvaOy7h\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Instituto QualiBest (@qualibest)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>Futebol \u00e9 na TV aberta<\/strong><\/h2>\n<p>Com rela\u00e7\u00e3o aos meios de comunica\u00e7\u00e3o mais utilizados para acompanhar os jogos, competi\u00e7\u00f5es e demais eventos esportivos, os canais de TV aberta disparam, com 72%, seguido por TV fechada, usada por 52%, e o Youtube por 47%. As Redes Sociais como Facebook e Twitter tamb\u00e9m foram mencionadas por 42% das pessoas.<\/p>\n<p>E, por falar em redes sociais, foi questionado aos participantes se eles seguem algum influenciador digital ou youtuber que fale sobre assuntos relacionados a futebol, 38% afirmam que seguem pelo menos um influenciador. Entre os mais lembrados est\u00e3o: \u00a0Casimiro, Luva de pedreiro, Fred do Desimpedidos, Neto e outros.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CktoxFijd_U\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver essa foto no Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CktoxFijd_U\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Uma publica\u00e7\u00e3o compartilhada por Instituto QualiBest (@qualibest)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Para mais informa\u00e7\u00f5es sobre o estudo acompanhe o <a href=\"https:\/\/www.instagram.com\/qualibest\/\" target=\"_blank\" rel=\"noopener\">Instagram do Qualibest, conhe\u00e7a j\u00e1 nossos primeiros insights: <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com rela\u00e7\u00e3o aos meios de comunica\u00e7\u00e3o mais utilizados para acompanhar os jogos, competi\u00e7\u00f5es e demais eventos esportivos, os canais de TV aberta disparam, com 72%, seguido por TV fechada, usada por 52%, e o Youtube por 47%. As Redes Sociais como Facebook e Twitter tamb\u00e9m foram mencionadas por 42% das pessoas.<\/p>\n","protected":false},"author":7,"featured_media":3902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[868,70,306,867,305,37,282],"class_list":["post-3461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pesquisa-de-mercado","tag-brasil","tag-comportamento-do-consumidor","tag-copa-do-mundo","tag-eleicoes","tag-futebol","tag-pesquisa-de-mercado","tag-qualibest"],"_links":{"self":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/posts\/3461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/comments?post=3461"}],"version-history":[{"count":0,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/posts\/3461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/media\/3902"}],"wp:attachment":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/media?parent=3461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/categories?post=3461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/tags?post=3461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}