{"id":2731,"date":"2020-05-04T14:19:01","date_gmt":"2020-05-04T17:19:01","guid":{"rendered":"https:\/\/www.institutoqualibest.com\/blog\/?p=2731"},"modified":"2026-02-25T14:33:24","modified_gmt":"2026-02-25T17:33:24","slug":"praticas-de-higiene","status":"publish","type":"post","link":"https:\/\/www.institutoqualibest.com\/blog\/praticas-de-higiene\/","title":{"rendered":"O maior impacto do coronav\u00edrus no cotidiano: as novas pr\u00e1ticas de higiene"},"content":{"rendered":"<div id=\"fws_68e544570186f\" class=\"wpb_row vc_row-fluid vc_row standard_section \" data-midnight=\"dark\" data-bg-mobile-hidden=\"\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\">\n<div class=\"row-bg-overlay\">Desde que o novo coronav\u00edrus chegou ao Brasil, uma das principais mudan\u00e7as na vida das pessoas foram os h\u00e1bitos e <mark><strong>pr\u00e1ticas de higiene<\/strong> <\/mark>e de limpeza.<\/div>\n<div><\/div>\n<div class=\"row-bg-overlay\">\u00c1lcool em gel, lavagem constante das m\u00e3os, um novo jeito de espirrar, m\u00e1scaras no rosto\u2026 Todas essas pr\u00e1ticas, at\u00e9 ent\u00e3o pouco usuais, foram para a ordem do dia.<\/div>\n<\/div>\n<div class=\"col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding instance-0\" data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Ap\u00f3s as primeiras semanas de quarentena, no entanto, as novas medidas de higiene permanecem uma constante no cotidiano dos brasileiros: a principal delas \u00e9 a limpeza cont\u00ednua da casa.<\/p>\n<blockquote><p>\u201cEu limpo a casa duas vezes ao dia e fa\u00e7o uma limpeza pesada tr\u00eas vezes por semana\u201d, disse uma das entrevistadas de uma pesquisa qualitativa feita pelo QualiBest a partir do\u00a0<strong>MergulhoExpress<\/strong>, em que as pessoas mandam v\u00eddeos curtos gravados por elas mesmas com respostas a perguntas sugeridas pelo instituto.<\/p>\n<p>\u201cAgora eu estou passando cloro e \u00e1gua sanit\u00e1ria do que antes, quando eu s\u00f3 fazia isso de final de semana\u201d, afirmou outra.<\/p><\/blockquote>\n<p>O estudo coletou depoimentos de mulheres \u2013 que est\u00e3o em quarentena h\u00e1 pelo menos 15 dias \u2013 entre 8 e 10 de abril.<\/p>\n<p>Elas est\u00e3o em diferentes partes do pa\u00eds e s\u00e3o de diferentes classes econ\u00f4micas. Um v\u00eddeo com um breve resumo dos\u00a0<em>insights<\/em> das respostas est\u00e1 dispon\u00edvel abaixo:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_68e5445701f99\" class=\"wpb_row vc_row-fluid vc_row standard_section \" data-midnight=\"dark\" data-bg-mobile-hidden=\"\">\n<div class=\"col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding instance-1\" data-t-w-inherits=\"default\" data-border-radius=\"none\" data-shadow=\"none\" data-border-animation=\"\" data-border-animation-delay=\"\" data-border-width=\"none\" data-border-style=\"solid\" data-border-color=\"\" data-bg-cover=\"\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-hover-bg=\"\" data-hover-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"column-bg-overlay\"><\/div>\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_video_widget wpb_content_element vc_clearfix vc_video-aspect-ratio-169 vc_video-el-width-100 vc_video-align-left\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_video_wrapper\"><iframe title=\"MERGULHO EXPRESS \u2013 Pr\u00e1ticas de higiene e limpeza na nova realidade da covid-19\" src=\"https:\/\/www.youtube.com\/embed\/Rb4X_WYf914?feature=oembed\" width=\"1080\" height=\"608\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<div id=\"content\" class=\"content-area page-wrapper\" role=\"main\">\n<div id=\"portal-do-cliente\" class=\"row row-main\">\n<div class=\"large-12 col\">\n<div class=\"col-inner\">\n<div id=\"revisao-view\">\n<p>O estudo qualitativo tamb\u00e9m perguntou \u00e0s mulheres sobre os gastos durante a quarentena, ouviu essas brasileiras sobre as<strong>\u00a0mudan\u00e7as em suas rotinas\u00a0<\/strong>\u00a0e sobre suas\u00a0<strong>ang\u00fastias durante a quarentena.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A pandemia trouxe um cen\u00e1rio de mudan\u00e7a das pr\u00e1ticas de higiene para um grupo e voc\u00ea pode acessar o depoimento desses consumidores<\/p>\n","protected":false},"author":7,"featured_media":4212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[340,132,335,37,34,564],"class_list":["post-2731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudos","tag-coronavirus","tag-empresa-de-pesquisa","tag-pandemia","tag-pesquisa-de-mercado","tag-pesquisa-quantitativa","tag-praticas-de-limpeza"],"_links":{"self":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/posts\/2731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/comments?post=2731"}],"version-history":[{"count":0,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/posts\/2731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/media\/4212"}],"wp:attachment":[{"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/media?parent=2731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/categories?post=2731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.institutoqualibest.com\/blog\/wp-json\/wp\/v2\/tags?post=2731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}